Head of Marketing
Position: Head of Marketing
Job Location: Yangon
Posted Date: 8th July 2022
Key responsibility is to ensure that the Bank’s brand is effectively communicated and visible to all target segments.
Head of Marketing is responsible for the planning, management, and execution of all marketing initiatives and the day-to-day marketing functions of the Bank.
Together with heads of business units, develops and implement a marketing program that is in alignment with the overall bank’s strategic objectives.
Responsibilities
- Supervises the Marketing Team with the development of branding and acquisition technics to acquire, retain, and expand relationships with customers and identified target segments.
- Executes targeted marketing campaigns, including development and coordination of email blasts, digital advertising, branch signage, and website content. Tracks and reports results.
- Supervises the Creative Team in the designs for all marketing collateral.
- Supervises the Community Managers in managing the strategy and content creation for social media posts and website contents.
- Collaborates with business teams to develop targeted marketing programs that assist in the achievement of branch and sales goals.
- Assists in the assessment and development of new products and services that meet customer needs.
- Plans and organizes bank-sponsored events.
- Identifies and organises community events and opportunities that maximize the Bank’s visibility and aligns with the Bank’s strategic objectives.
- Ensure adequate PR activity and preparation of media releases.
Requirements
- Bachelor’s degree in any field. The equivalent in work experience is acceptable for this position.
- At least 5 years’ experience in leading a marketing team.
- Strong communication skills to handle customers, sales staff and management.
- Good presentation skills and use of presentation software.
- Strong creativity.
Apply with your CV to [email protected].
Please ensure that you state “Head of Marketing” in your email and state your preferred city.
uab bank is an equal opportunity employer.